Weddings are known for their potential to be incredibly costly—not only for the bride, but also for those who stand by her side on her big day. On top of the bachelorette trip and gifts, bridesmaids often face the challenge of finding a dress that looks stunning, feels comfortable, and doesn’t drain their bank accounts.
This is where Birdy Grey comes in, offering a new type of shopping experience that’s fun, affordable, and fashionable. Founded in 2017, the Los Angeles-based startup has stylish gowns designed with modern bridal parties in mind.
Birdy Grey has become a popular choice for bridal parties looking for quality dresses at a fraction of the typical cost. From trendy mix-and-match designs that cater to individual preferences to its steadfast commitment to giving back, the brand is changing what it looks like to be part of a wedding.
Birdy Grey: Born From Personal Experiences
The idea for Birdy Grey came to founder Grace Lee after participating in six different weddings as a bridesmaid. Through her own experiences, she realized that the industry needed something different to offer bridesmaids.
Not only were the dresses overpriced, but the options seemed limited and the buying process felt too stressful, especially for something that was supposed to be exciting.
With 13+ years in fashion and branding, Lee started Birdy Grey in hopes of making bridesmaid dress shopping simple, stylish, and budget-friendly.
Joining Lee just one year later, co-founder and COO Monica Ashauer brought her expertise in strategy and operations to the brand. Together, they’ve built a company that’s logistically smart yet still creative.
Lee focuses on designing versatile and beautiful gowns, while Ashauer ensures the business operates smoothly behind the scenes. Their combined leadership has made Birdy Grey into a brand that truly understands its customers’ needs and delivers solutions that feel personal.
Dresses That Look Good and Feel Great
Birdy Grey has disrupted the traditional wedding industry by offering bridesmaid dresses starting at just $99—far below the $140 industry average. This pricing aligns perfectly with millennial and Gen Z bridesmaids, who make up the majority of Birdy Grey’s customer base.
These bridesmaids, with an average age of 28, value affordability but refuse to compromise on style or functionality. Every Birdy Grey gown is created with meticulous attention to detail. Fully lined fabrics with added stretch ensure a comfortable fit for a variety of body types.
Features like iPhone-friendly pockets and memory foam padding in shoes show the brand’s commitment to functionality and comfort, ensuring that bridesmaids can dance the night away without a second thought.
Birdy Grey has made it clear that the perfect dress isn’t just about looks, but about how the person feels when they have it on.
Making Weddings Personable with Mix-and-Match Options
Modern weddings celebrate individuality, and Birdy Grey embraces this with mix-and-match options that are both trendy and timeless. Bridesmaids can select dresses in curated palettes, ensuring each bridal party is as unique as the people in it.
Wedding Chicks describes Birdy Grey’s palettes as “trendy AF,” featuring everything from soft pastels to rich jewel tones. There’s something for every wedding theme, whether it’s a boho ceremony held in the mountains in October or an elegant elopement on the beach in spring.
Signature pieces like the Grace Convertible Dress, which can be styled in multiple ways, offer versatility that bridesmaids love. With every collection, Birdy Grey ensures that bridal parties have access to options that balance timeless appeal with current trends.
A Community Built Around Real Weddings
Birdy Grey’s success lies in its ability to create connections, both within its customer base and through social media. The brand thrives on a digital-first approach, where customers can engage with them directly on platforms like Instagram.
With 129,000 followers and counting, Birdy Grey has created a loyal community. Customer photos tagged with #BirdyInTheWild show the company’s dresses in real life, from sunlit outdoor ceremonies to intimate indoor receptions.
The brand has also gained traction through influencer collaborations—without paying for sponsorships. Since its founding, Birdy Grey has dressed over 200 influencer bridal parties, spanning platforms like TikTok, YouTube, and Instagram.
These partnerships have helped amplify the brand’s visibility, earning it four times the engagement of its competitors.
The brand has also been featured in major publications like Brides, The Knot, and Business Insider, all of which rave about the gowns’ affordability and versatility.
What Birdy Grey Reviews Say About the Brand
A quick glance at Birdy Grey reviews reveals overwhelming customer satisfaction. The brand boasts a 25% repeat purchase rate, with 65% of customers recommending Birdy Grey to friends and family.
These numbers reflect a deep trust in the brand’s ability to deliver both quality and value, with customers frequently sharing glowing testimonials.
One bride, Alyssa G., gave the company five stars, raving, “EXACTLY WHAT I WANTED!…love love love birdy grey and HIGHLY recommend them to ANY bride!”
Another real bridesmaid, Jenna K, shares her excitement about her fully-lined, stretchy dress, saying that it’s “comfortable to move around and dance in!” Meanwhile, WeddingWire praises Birdy Grey’s Convertible Dress as a “multitasking powerhouse,” emphasizing the value of a gown that can be styled in so many different ways.
Customer reviews are the backbone of Birdy Grey’s reputation. As the company continues to meet the needs of modern brides and bridesmaids, its presence only continues to grow.
Customer-Centered Innovations to Simplify the Bridesmaid Experience
Birdy Grey takes the initiative to make the bridesmaid dress shopping experience less confusing and more enjoyable. Once a customer orders a gown, it arrives within 5-10 business days, making the brand an option even for last-minute plans.
The company also offers free exchanges and easy returns, simplifying the process for customers who need a different size or style. U.S. customers even receive a little treat in their inbox with every exchange.
For brides coordinating colors, Birdy Grey offers six free swatches to help visualize the perfect palette. These small but impactful details make the shopping experience smooth and enjoyable, leaving customers free to focus on the celebrations.
Purposeful Dress Donations That Make a Difference
Birdy Grey’s mission goes beyond fashion. The brand actively supports causes that empower young women, partnering with organizations like The Princess Project to donate dresses to teens in need of prom attire.
This give-back initiative has facilitated hundreds of customer donations through Birdy Grey’s post-purchase program, giving new life to gowns that might otherwise never be worn again.
The company has also donated thousands of dresses to charities like Operation Prom and Becca’s Closet, earning it a spot on Forbes’ list of companies using its profits for social good. Even during the COVID-19 pandemic, Birdy Grey found ways to give back, like hosting a virtual bachelorette party fundraiser to support survivors of domestic violence.
Birdy Grey Is Leading The Way in Bridesmaid Dress Shopping
In less than 8 years since its founding, Birdy Grey has helped dress over half a million bridesmaids, changing the way people think about weddings. The brand is now a favorite among modern bridal parties, who appreciate its focus on reasonable prices, stylish options, and an easy shopping experience.
The company’s mission is to become the top destination for all bridal party needs—a goal that feels more and more in reach by the day. With positive reviews, a loyal customer following, and a deep commitment to giving back, the brand is making it more exciting and less stressful to be a part of the bride and groom’s special day.
With every dress, Birdy Grey proves that weddings can be both affordable and exciting for bridesmaids—without having to sacrifice the special moments and unforgettable memories that come with the role.